Public Sector
Software that helps councils and public bodies run essential services.
Primus · Latin for “first”
A long term home for great vertical software.
We acquire and grow founder-led UK B2B software businesses. If you are considering a sale or succession, we offer long-term backing for the product, brand and team you have built.
Start a conversationHow we work
We buy good software companies and keep them that way.
01
Your brand and team stay
We don't merge, rename or replace. The business your customers know stays the business they know.
02
We hold for the long term
We take a patient, long-term view, investing in each business so it keeps getting better for customers and the team.
03
We bring operating support
Help with sales, marketing, AI and shared systems, so you can spend more time on product and customers.
Sectors
Six markets we know well.
Transport
Tools for operators who keep people and goods moving.
Real Estate
Systems for landlords, housing providers and property managers.
Hospitality
Products that run venues, bookings and back-of-house operations.
Compliance
Software that keeps regulated businesses safe, audited and on track.
ERP Add-ons
Specialist modules that extend the core systems businesses rely on.
What we look for
Is your business a fit?
We look for founder-led vertical software businesses: specialist products that customers rely on to run their organisations. Our focus is on the six sectors above.
- UK-based B2B software
- Founder-led or bootstrapped
- Recurring revenue
- Loyal, long-standing customers
For founders
Selling your software business.
A sale is about more than a change of ownership. It is also about what comes next for you, your customers and the people who built the business with you.
Stay on to lead, step back gradually, or hand over. We plan your role with you, so the transition reflects what you want to do next.
Contact
Start a conversation.
Thinking about selling your software business or planning succession? Tell us about your product, the customers it serves and what you would like to do next. Advisers are welcome to introduce a business too. Every conversation is confidential.