Privacy policy
Last updated: 28 October 2026
About this notice
This notice describes how Primus Innovations, part of Tern Capital, handles personal information when you visit this website or contact us. For privacy questions, use the enquiry form on this website.
Information we collect
When you submit an enquiry, we collect your name, email address, role and message, and any company or phone details you choose to provide. Please avoid including sensitive personal information or information about other people unless it is necessary for your enquiry.
How we use your information
We use enquiry information to consider and respond to your message, discuss potential business opportunities and keep appropriate records of our correspondence. Where UK data protection law applies, we rely on our legitimate interests in responding to business enquiries, or steps at your request before entering a contract, as appropriate.
Website analytics
This website uses Google Analytics to understand website visits and engagement. Analytics may collect device and browser information, pages visited and approximate location, and may use cookies. You can manage cookies through your browser settings. Google explains its processing in its privacy policy.
Storage and sharing
Enquiries are stored through our website service provider, Lovable Cloud, and are not publicly available through this website. We may use service providers to host the website, provide analytics and handle communications. We may disclose information where necessary to comply with a legal obligation. Where providers process information outside the UK, applicable data protection safeguards are required.
Retention and security
We retain personal information only for as long as needed for the enquiry, the resulting business relationship and applicable legal obligations. We use access restrictions to protect enquiry records, but no online service can guarantee absolute security.
Your rights
Depending on applicable law, you may request access to, correction or deletion of your personal information, restrict or object to processing, or request portability. Contact us through the enquiry form on this website to make a request. You may also raise a concern with the UK Information Commissioner’s Office at ico.org.uk.
Changes to this notice
We may update this notice as the website or our practices change. The date above identifies the latest update.